Our Go Clean Approach

Our Go Clean approach

Delicious in every way.
At Délifrance we exist to bake everyday delicious – bringing joy to our customers every day.

We believe the beauty in our delicious food doesn’t just come from how it tastes and how it looks but also from the way it is made. From the responsible sourcing of our ingredients to the care we put in crafting our recipes, we want our products to be simply enjoyed without question.

It was this desire to consistently look for a ”better way” that inspired our ”Go Clean” journey.
”Go Clean” is our commitment to every one of our customers to deliver:

Simpler recipes

Simple ingredients, everyone can understand taking into account state of the art science developments, regulation and ever evolving consumers’ needs.

OUR COMMITMENTS

We are committed to simplify our ingredients lists in all product categories removing red* additives and minimizing the use of orange* additives.

We will ban all red additives in Délifrance manufactured products made in Europe by 2021 and by 2022 for all products.

*We have established our own classification by cross-referencing data from the European regulations, collaborative databases on foodstuff and the commitments of our customers.

OUR CONCRETE ACTIONS

✔ All our ready to bake plain butter croissants and butter pains au chocolat made in our factories in Europe are CLEAN.

✔ Our Délifrance Héritage bread range made in France is CLEAN.

More sustainable ingredients

We promote the use of raw ingredients from sustainable practices, minimizing the impact on the environment and on animal welfare.

OUR COMMITMENTS

We are committed to use:

- 75% of wheat flour free from storage insecticides by 2021 for Délifrance manufactured products made in France.
- 100% eggs from cage-free hens in all products by 2025.
- 100% certified cocoa by 2025, reaching 50% in 2022.
- 100% RSPO-certified palm oil by 2021. We will also develop more products with palm oil alternatives such as coconut oil, shea oil or cocoa butter.
- No Palm oil in all our Délifrance Feel Good range by 2025.

OUR CONCRETE ACTIONS

We already use:

✔ 100% eggs from cage-free hens since January 2020 for Délifrance manufactured products made in Europe

✔ 100% free-range eggs in all our Délifrance Héritage and Délifrance Feel Good products made in our factories

✔ 95% of RSPO certified palm-oil in Europe

✔ We recently launched: a range of organic viennoiseries and breads + a plain vegan and palm-oil free croissant

Better for you products

We are committed to use less salt and less sugar in our recipes. Meanwhile, we will continue to develop products responding to current needs: superfood, gluten-free, veggie, vegan.

OUR COMMITMENTS

We are committed to:

-5% sugars by 2021 and -10% by 2025 in average by category for all Délifrance manufactured products.¹
-5% salt in average by 2021 for all Délifrance manufactured products.^{1 and 2}
Double the number of product codes in our Délifrance Feel Good range by 2025.¹

1: Reference starting date: July 1st, 2019
2: -5% salt in average except for the Délifrance Essentials bread range made in UK which already have a low level of salt to align with the local regulations.

OUR CONCRETE ACTIONS

✔ We have started to reduce salt in our bread, starting with a very demanding UK market to follow the local recommendations

We already launched:

✔ A 24% butter croissant and pain au chocolat with -20% salt vs. the previous recipe

✔ Two Breakfast muffin recipes with -30% sugar in comparison to similar products

✔ The Go! BrØd bread, high in Protein, Fibre, and Omega-3, source of vitamin B9, Iron, Magnesium, Phosphorous and Zinc

✔ A baguette with -25% salt in comparison to similar products

Which products can be considered “clean” or “cleaner”?

As part of our Go Clean approach, we analyzed all the product references in our catalogue in order to qualify them. You will therefore find products that we call CLEAN or CLEANER.

CLEAN because they contain zero additives or green additives only in the list of ingredients, no artificial colour or flavour, no palm oil not certified in the recipe, no hydrogenated fat and no eggs from caged hens.

CLEANER because their recipe has been improved as much as possible. These products may contain one or more orange additives but no red additives in the list of ingredients, no artificial colour or flavour, no palm oil not certified in the recipe, no hydrogenated fat and no eggs from caged hens.

"I’m convinced that our health depends on the food we eat

We are gradually removing controversial ingredients from our recipes, sometimes at the request of customers, and sometimes at our own initiative."

Maxime Chabout, Development & Innovation Manager - Viennoiserie

Did you know ?

Food additives can have a technological, sanitary, organoleptic or nutritional role.

Whilst our ”Go Clean” journey will help our customers make better choices every day this can’t be at the expense of great taste and quality and this is a challenge our bakers and chefs are proud to rise to every day.

Stay tuned for regular updates

Source: GlobalData 2019 Q3 global survey