Our Go Clean approach
At Délifrance we exist to bake everyday delicious – bringing joy to our customers every day.
”Go Clean” is our commitment to every one of our customers to deliver:
Simple ingredients, everyone can understand taking into account state of the art science developments, regulation and ever evolving consumers’ needs.
✔ All our ready to bake plain butter croissants and butter pains au chocolat made in our factories in Europe are CLEAN.
✔ Our Délifrance Héritage bread range made in France is CLEAN.
We promote the use of raw ingredients from sustainable practices, minimizing the impact on the environment and on animal welfare.
- 75% of wheat flour free from storage insecticides by 2021 for Délifrance manufactured products made in France.
- 100% eggs from cage-free hens in all products by 2025.
- 100% certified cocoa by 2025, reaching 50% in 2022.
- 100% RSPO-certified palm oil by 2021. We will also develop more products with palm oil alternatives such as coconut oil, shea oil or cocoa butter.
- No Palm oil in all our Délifrance Feel Good range by 2025.
✔ 100% eggs from cage-free hens since January 2020 for Délifrance manufactured products made in Europe
✔ 100% free-range eggs in all our Délifrance Héritage and Délifrance Feel Good products made in our factories
✔ 95% of RSPO certified palm-oil in Europe
✔ We recently launched: a range of organic viennoiseries and breads + a plain vegan and palm-oil free croissant
We are committed to use less salt and less sugar in our recipes. Meanwhile, we will continue to develop products responding to current needs: superfood, gluten-free, veggie, vegan.
-5% sugars by 2021 and -10% by 2025 in average by category for all Délifrance manufactured products.1
-5% salt in average by 2021 for all Délifrance manufactured products.1 and 2
Double the number of product codes in our Délifrance Feel Good range by 2025.1
1: Reference starting date: July 1st, 2019
2: -5% salt in average except for the Délifrance Essentials bread range made in UK which already have a low level of salt to align with the local regulations.
We already launched:
✔ A 24% butter croissant and pain au chocolat with -20% salt vs. the previous recipe
✔ Two Breakfast muffin recipes with -30% sugar in comparison to similar products
✔ The Go! BrØd bread, high in Protein, Fibre, and Omega-3, source of vitamin B9, Iron, Magnesium, Phosphorous and Zinc
✔ A baguette with -25% salt in comparison to similar products
Which products can be considered “clean” or “cleaner”?
CLEAN because they contain zero additives or green additives only in the list of ingredients, no artificial colour or flavour, no palm oil not certified in the recipe, no hydrogenated fat and no eggs from caged hens.
CLEANER because their recipe has been improved as much as possible. These products may contain one or more orange additives but no red additives in the list of ingredients, no artificial colour or flavour, no palm oil not certified in the recipe, no hydrogenated fat and no eggs from caged hens.
We are gradually removing controversial ingredients from our recipes, sometimes at the request of customers, and sometimes at our own initiative."
Maxime Chabout, Development & Innovation Manager - Viennoiserie
Source: GlobalData 2019 Q3 global survey